How to care for Mature or Ageing Skin…

Ageing Skin


The skin actually starts its ageing process at 18 years, although we often don’t start to see the visible indicators until around 25- 30 years old. The older we get the more signs we will see, such as the skin becoming dryer and more dehydrated. This is caused by the skin getting thinner, so the barrier protection starts to weaken. We will see more lines and wrinkles due to less collagen and elastin being produced, which will also cause the skin to look saggy and slackened. Hormonal imbalances, such as menopause, can also affect the skin as we age. These imbalances can cause hot flushes, redness and sensitivity as well as pigmentation patches. As we age our skin doesn’t function the same as it once did.

There can also be contributing factors that accelerate the process, such as; stress, illness, diet, lack of sleep, smoking, sun damage, pollution and poor skincare to name a few.


The skin has what Therapists call an “internal slowdown.” Not only does collagen and elastin not produce as quickly, neither do our skin cells. A normal skin will re-produce new skin cells every 28 days, but as we age this process can take up to 6 weeks, making the skin appear dull and devitalised. The skin also doesn’t produce as much Hyaluronic Acid. Natural levels of Hyaluronic Acid can as much as halve making lines and wrinkles appear deeper and the skin less plump.

Remember to use sunscreen and limit your exposure especially during peak times. UVA, the ‘ageing ray’, is present all year round, able to penetrate through clouds and is a leading cause of premature ageing.

It is helpful to use age-appropriate products as they will give the skin what it needs, however be mindful to look at the visible signs on your skin and select a product based on this. Treat the skin’s age not your own age.


  • Hero Hyaluronic Acid
    Look for products that contain or increase your own production of Hyaluronic Acid. This is something found naturally in our skin, but unfortunately depletes with age. It is able to hold and lock in moisture so the skin looks visibly smoother and more plumped from within.
  • Night time rituals
    So many of us apply a moisturiser in the morning to protect the skin but completely forget about the skin at night time. Our skin works even harder at night to renew and repair, so it is therefore imperative that we feed our skin with a night product to amplify the results we see in the morning. Discover our recommended night time routine here. This will help to reduce sleep and fatigue lines and the skin will appear brighter in the morning if you add this into your routine!
  • Your skin reflects your lifestyle
    Better lifestyle choices will also help. If you do, try to smoke less as this causes the skin to look dull and drink less alcohol as this can restrict the blood flow, resulting in less nutrients coming into the skin. Protect your skin from the sun with a minimum SPF 30 to limit the degradation of collagen and age spots, not only for your face but also your hands and body too.
  • Train your skin
    If you can do any facial exercise, do this at least once a day. If not, try and include some facial massage into your at-home routine. Any upwards lifting movements will help to stimulate the microcirculation and encourage a firmer, more radiant skin. Bringing a face mask into your routine is a great way to give you an instant confidence boost. You can specifically target your concern for that day and see those quick results! Learn more about the importance of gestures in your routine here...

There are many steps you can take to support and protect your skin throughout its ageing process. Hyaluronic Acid is a key ingredient to keep skin looking firm and plump, especially as our bodies start to lose their own natural supply as they age. As always, having a targeted skincare routine specific to your skin’s concerns will help you reach your skin goals.